New Arrivals

Discover Trendsetting Styles: Elevate Your Wardrobe with Our Latest Collections!

Browse our latest products

Find Your Perfect Eid Dress Here

Find Your Perfect Eid Dress Here

Celebrate Eid with the perfect blend of tradition and trend! Our Eid Couture...

Budget-Friendly Festive Wear Collection

Budget-Friendly Festive Wear Collection

Discover elegance on a budget with our Budget-Friendly Festive Wear Collection. This...

What Our Customers Say?

Ali Khan ⭐⭐⭐⭐⭐

Absolutely love this product! The quality is top-notch, and the service was fantastic. Highly recommended!

Fatima Ahmed ⭐⭐⭐⭐

Amazing purchase! Fast shipping and excellent condition. I will buy again for sure.

Sana Malik ⭐⭐⭐⭐⭐

Perfect in every way! The product exceeded my expectations, and I am very satisfied.

Afsanah

That's the essence of beauty: our fashion narrates stories, with each outfit as a chapter in life's narrative. As a collaborative community, we thrive on collective creativity and support, which form our foundation. Asfanah exemplifies the idea that our interconnected stories provide strength and inspiration.

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Maria.B

Maria.B launched in 1999, offering a unique fusion of Eastern and Western ready-to-wear fashion. Today, it's Pakistan’s most diverse designer brand with an extensive range of clothing and a vast retail network across the country and the UK.

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Baroque Lawn

Baroque is a high-end luxury fabric brand specializing in chiffon formals. They also offer seasonal essentials like Swiss, Khaddar, Lawn, and Velvet. For every season and occasion, Baroque has got you covered!

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Asim Jofa

Asim Jofa, a breath of fresh air in fashion, began with a jewelry line 12 years ago, opening ‘The Diamond Gallery.’ Certified from Central Saint Martins, his innovative collections gained global acclaim. In 2012, he won the IAFA and Pakistan Fashion Awards. Asim continues to revolutionize fashion, dressing Pakistani women stylishly and challenging norms.

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Elaf

Elaf Premium signifies oath, promise, safety, and security, reflecting its mission to deliver top-quality fabrics. Committed to serving your needs, Elaf Premium offers fabric and embellishments that enhance elegance. They aim to uphold client nobility and celebrate society's clothing sense by providing the finest outcomes. Their fashion designers create functional yet aesthetically pleasing apparel, making Elaf Premium a destination brand for simple, feminine, fashionable clothing. Walk through life with style and grace.

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Iznik

Iznik, an upcoming ethnic wear brand from Lahore, blends niche style with rich silk embellishments. Fashion at Iznik is an empowerment tool for modern women, offering chic, classy, and trendy wear. Using pure silk threads, each collection is exclusive and uniquely vibrant, setting new embroidery standards. Iznik's originality and quality make it a trendsetter in embroidered pure silk collections. Available online and at select retailers, Iznik is rapidly expanding to empower more fashionistas to Be Bold!

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Mushq

Discover luxury Pakistani women's fashion with Mushq. Our official clothing brand features exquisite designs blending traditional elegance with contemporary flair. Elevate your style with Mushq's sophisticated craftsmanship and exclusive collections. Explore today!

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Nishat

Nishat Mills Limited, one of Pakistan's largest textile companies, integrates spinning, weaving, processing, and power generation. Their disciplined management ensures continued growth.

Nishat combines eastern colors with elegance, offering high-quality stitched and unstitched clothing for women and children. Their seasonally updated designs are modern and eye-catching.

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Zainab Chottani

Zainab Chottani, where elegance and sophistication define our fashion. Founded by visionary designer Zainab Chottani, our brand symbolizes timeless beauty and contemporary grace.

Zainab's passion for design has led to the creation of exquisite ensembles that cater to modern women's diverse tastes. Over the years, Zainab Chottani has become synonymous with innovation and craftsmanship, offering intricately embroidered bridal couture and chic ready-to-wear collections. Our designs celebrate Pakistan's rich fashion heritage while embracing global trends.

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Zara Shahjahan

Inspired by history and charmed by nature, Zara Shahjahan celebrates vintage Pakistani fashion with exceptional craftsmanship, top-quality fabrics, and meticulous attention to detail. This philosophy extends to their high-street sub-brand, Coco by Zara Shahjahan.

The Zara Shahjahan woman embraces tradition with a timeless fashion approach, confident in her past and rooted in her heritage. She remains unshaken by the fickle trends of the modern world.

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FAQS

How do I know that the products are genuine?

We guarantee that all our products are 100% original. We source directly from manufacturers and trusted suppliers to ensure authenticity. If you have any doubts about the originality of our products, feel free to contact us.

How long will it take to receive my order?

We offer fast and reliable shipping worldwide. Delivery times vary depending on your location and the shipping method selected. For more information, please visit our Shipping Information page.

How can I contact customer support?

Our friendly customer support team is available 24/7 to assist you with any queries or concerns. You can reach us via email, phone, or live chat. Visit our Contact Us page for more details.

What is your return policy?

Your satisfaction is our top priority. If you're not completely satisfied with your purchase, you can return the item within 30 days for a full refund or exchange. Please refer to our Return Policy for detailed instructions.